What’s The Success Rate of Homeowners Selling Their Own Home?
Not Bad! But the real questions is, “What’s Involved in doing so?
To Understanding How To Sell Your Own Home!
When selling privately you have actually decided to become the ‘real estate agent’.
And to ensure you have a successful sale, you will need to implement the very same activities agents do to cause a sale.
What Are Some of Those Activities?
Your 4 Selling Goals
1. Experience minimal discomfort during the marketing stages of the sale.
2. Sell your home at the highest possible market value price.
3.Eliminate last minute surprises that often cause a sale to fall apart
4. Sell your home in the fastest possible time frame without it negatively impacting price.
Understanding The Success Odds?
According to association statistics, every year 3% to 13% of homeowners nationally attempt to sell without employing the services of a real estate company.
How Many Private Sellers Are Successful?
Only 3% to 9% of those who try are successful when selling privately. (Failure rate is 91% to 97%)
How Long Do Private Sellers Sell Privately?
The average private seller will try to sell on their own for 37 days before hiring the services of a real estate professional.
Why Are The Majority of Private Sellers Unsuccessful?
Were they asking too much for their home?
Private sales are generally priced at, or near, market value.
Then Why Were They Not Successful?
They failed because their marketing process did not attract a qualified buyer.
Actually, marketing process is of more importance than is price.
It’s The Organized System Created To Increase The Odds For Success
Do you mean open houses, advertising, sale signs, etc.?
No. Those are activities agents use to service homeowners. Activity and process are not the same.
Then What Is Marketing Process?
It is a system designed to solve the #1 problem sellers have – how to locate a qualified buyer for their home.
This system is called the Multiple Listing Service, (MLS), and is proven to be the most effective home marketing process on the planet.
Realtors are members of their local MLS and are ready to add your home to the list of homes where all buyers start their search and usually end up purchasing.